The Foundations Of Royal Crown Cola

The Foundations Of Royal Crown Cola In 1904, a young pharmacist graduate from Georgia began making soft drinks besides from his family business of bakery wholesale. What he knew at that time was little experiments will enhance and lead him to open a huge soft drink company that is still in work today. History: In 1905, Royal Crown cola introduced its first product names as Chero Cola and Royal Crown Ginger Ale, Royal Crown Root Beer and strawberry. In 1925, ROYAL CROWN Cola Company renamed as Chero-Cola and started name Nehi Corporation due to its coloured and flavoured drinks. Afterward a Chemist Rufus Kamm reformulated Chero-cola in 1934 and named it Royal Crown Cola. In 1950s the mixture of Moonpies and Royal Crown cola became famous as the working mans lunch in the South America. Royal Crown cola is the first to sell drink in aluminium can. In 1958 Royal Crown Cola Company launched the first diet Rite and diet cola and caffeine-free cola, Royal Crown 100 in mid of 1980s. ROYAL CROWN cola introduced Royal Crown Draft Cola in 1990 as a premium cola. Later on company also introduced Cherry ROYAL CROWN, a Flavor of Cherry to stand beside the Pepsi Wild Cherry and Coca Cola Cherry. Acquisition of Royal Crown Cola was happened in 2000 by Cadbury Schweppes plc. In 2001 Cott Beverages of Canada purchased Royal Crown Royal Crown Cola all international brands and started operating as Royal Crown Cola International. ROYAL CROWN Cola in Pakistan: Royal Crown is working in Pakistan since 1970s. It launched many brands there like Dr. Pepper, Salute Orange and Salute cola etc. In the start Royal Crown cola sales were considerably good. It made profits since 1990 but after that its position in the market started decline gradually. Now at this era ROYAL CROWN cola is having no values for the people of Pakistan and is going in loses so we can say that Royal Crown cola is badly flopped and failed in Pakistan. Royal Crown Cola Products: Royal Crown Cola Cherry ROYAL CROWN cola Diet Rite Cola ROYAL CROWN Royal Crown Draft Cola Kick Diet ROYAL CROWN cola Situation Analysis: Industry Analysis: Strength: Cold drink market in Pakistan is having a great time now days. Market of drink is above in terms of volume and income of this industry. Multinational companies have been providing quality products of carbonated drink to the consumers over the years according to the norms and values of an Islamic country. So it is enhancing the growth of economy of Pakistan in terms of soft drinks. Weakness: Cold drink market faces a fall down in full summer days as people starts using the traditional drinks like Rooh Afza, Jam-e-Shirin, Sandalwood etc which are highly appreciated by the Pakistani people. In rural areas especially these drinks are used very much. Opportunity: Beverages industry is growing day by day in Pakistan as the new comers like Gourmet Bakers made a huge entry in market but it is only in Lahore city in spite of this Bakery is making profits by reducing the sales of Pepsi and Coke because of its cheap prices. So government is encouraging the new comers to come in the market. Threats: Health and hygiene awareness among Pakistani is becoming more so they prefer to drink fruit juices products over the carbonated drink. The main reason for this awareness is the media who has started campaigns to make the people realize about the fruit products and benefits. Royal Crown Cola SWOT Analysis: Strength: In Pakistan the strength of this cola is its cheap prices. Its operating worldwide for more than 100 years. Weaknesses: International suits for law. Low Advertisement. Budget for promotion is also so low. Opportunities: Building equity for its brands. Hot weather in Pakistan Production of more suitable products to satisfy consumer needs Re launching in new market Threats: Very strong competitors in the market like Pepsi and Coke More competitors are looking to enter in the market Govt. Policies High tax rate on beverages PESTLE Analysis: Political Factor: Infect Pakistan is a democratic country but political condition now days is very worst. Investment in private sector is equal to none. Tax is levied heavily on beverages industry. Certain ratio of tax goes directly to the account of President of Pakistan. Trade agreement is supported but there are also strict restrictions following these. There is no regulation in the favour of the labour community. They are not even paid equivalent to their work. Economical Factor: It is a second largest element of PESTLE analysis. It involves economy conditions, inflation rate, employment level, spending power etc. In Pakistan unemployment is up above the sky. People are searching for jobs even after getting 16-18 years of education. Unemployment level reduces the buying power of consumers and in the end economy starts declining. The big threat of Royal Crown Cola re launch in Pakistan is what prices they set to get the attention of people in limited buying power. Social Factor: ROYAL CROWN was first launched in Pakistan by keeping a religious and social status of Pakistani people and it worked. They offered low quantity of gas in it. Current situation is that media is also on top of the list so if ROYAL CROWN cola re launches in Pakistan then advertisement campaign could be run on high level. So ROYAL CROWN should be able to offer those products which aims to benefit people lifestyle and behaviour. If it doesnt then the re launching of this organization will be in vain once again. Technological Factor: The current era is running in lot of pace. Everybody wants to leave the other person back. Technological changes aims to get the instant results and it does happen. Technology is all about the quick and accurate outcomes. Research and development department of Pakistan is not less than the others. ROYAL CROWN should launch the product by keeping in view the technological changes and development. Legal Factors: Legal factors include trading policies, regulatory bodies, future legislation changes etc. So Royal Crown Cola must keep all the points in mind to re launch their product in Pakistan. Environmental Factors: Royal Crown Cola production industries should be in such areas where people cant get affected by pollution. There should be rules relating to the recycling of tin bottles and other materials used by the company. Porters five forces Model: Applying five forces to the beverages industry of Pakistan allows us to create a view of potential attractiveness in the sense of profitability in the related industry. Bargaining Power of Buyers: The buyers of this industry are in extremely large numbers and buyers want to purchase this industrys products on relatively low prices, impulse, and convenience basis so making is beneficial for the industry. Bargaining power of Suppliers: In beverages industry most of the raw material is used in which there are no specialized people of such commodities like sugar, syrup, glass, plastic, tins and water etc so bargaining power of the supplier is high because shifting to another company takes a time and initially there will also be a bargaining of prices. When the suppliers are not specialized then losing them is not a big issue for the organizations. Threat of New Entrants: In this industry the threat of new entrants is relatively low because it needs a huge investment and specially when the giants like pepsi and coca cola are in the market. It is also very difficult to set up industries for bottling plant specially for new entrants. Threats of Substitute: Threat of substitutes in this industry is high whether it comes to the health issue or some other issues. People can move easily from one company to others because they have choices if company of their choice is not offering good products in terms of health, quality and money. Rivalry among existing players: In Pakistan market is heavily dominated by to giants of beverages industry Pepsi and Coca Cola with a share of 75% and 18% relatively leaving less room for others but Royal Crown Cola is an existing industry still they can make profits by making it more attractive for the customers. Objective Setting: It is very important to set the objective for every company when starting anything new or making the changes. Royal Crown Cola is already in phase of declining in Pakistan so it should set SMART objectives for its re launch and survival. Mission Statement: Our mission is to be the leading manufacturer and distributor of juices, dairy and related food products that best satisfy the growing needs of the customers. Specific: Royal Crown Cola should make specific goals to launch new products. Their goals must be according to the current position of the market of their product and and what the company wants to achieve. Measurable: being specific to the point company should be able to measure whether it is working according to the plan or not. Attainable: after that they should analyze whether the goals they set are achievable or not. Realistic: it means that the goals should not be as strict that if it is not making profit that it cannot be changed. Goals must be flexible so they could be changed when not giving output. Time bound: Royal Crown Cola should set a time frame to achieve their specific goal. They should set goals for limited time but not for longer time. Form short objectives and work on and increase the level gradually. Strategy Development: Growth strategy: Strategies are the ways to achieve the stated objectives of the organizations. There are two types of strategies which are Growth Strategy and competitive strategy. Growth Strategy includes: Ansoff matrix BCG matrix Gap Analysis GE matrix Selection of Growth Strategy for Royal Crown Cola: As we analyzed from the above situation of Royal Crown Cola position in the market the strategy which is most favorable is Ansoff matrix. Market penetration: Royal Crown Cola should sell their products to its existing users more by convincing them. They should also make such an advertisement to attract the new or non user of their product to use it. Market penetration also includes attracting the customer from the competitors and it can only happen by giving consumers such benefits which they are not provided by the competitors like discounts, buy 2 get 1 for half price, BOGOF etc. by doing market penetration Royal Crown Cola can achieve its objectives quiet effectively because they dont have enough customers so they need to penetrate the market. Market Development: Royal Crown Cola can make a development in their market like introducing in some new areas and new users by segmenting the products for different age and gender. By doing this people will attract to the product and they will buy more. Product Development: Royal Crown Cola should make some new products to let the customer now that we are offering something different comparing to our competitors. This could be done by having a look at the competitive advantage of the competitors products. Diversification: Infect it is a risky development and RC is not in the position to take more risk but they should do it in such a manner where there is less chance of risk of failure. Because when the market will be new then only the advertisement works and they should think damn seriously about the advertisement which is the main reason of their declining sales and failure. Competitive Strategy: Competitive strategy includes further 3 strategies which are Cost Leadership Strategy. Differentiation Strategy, Focus Strategy. For Royal Crown Cola the best strategy will be Focus Strategy. Focus Strategy: Focus strategy relates to the narrow competition in industry. In this strategy Royal Crown Cola will make the segments in industry. It involves two variants, Cost Focus and Differentiation Focus. In cost focus Royal Crown Cola will produce low cost products but with effective quality as compare to the other competitors and try to attract the customers with the low cost products. As the purchase power of people is very low in Pakistan now days due to economic crisis so it will be huge advantage for Royal Crown Cola. In differentiation strategy Royal Crown Cola should seek a difference of their product in their targeted segment. They can enhance their segmentation but dont make huge segmentation just start from a little one. Tactics for achievement of strategies: Tactics normally includes the 7 Ps which are as follow: Product Price Place Promotion People Process Physical evidence Product: Royal Crown Cola no doubt is an international brand working for more than 100 years but due to some reasons it failed in Pakistan so new they should need to develop a new product with meet the requirements of the consumer. To develop a new product there should be an idea which can be taken by the survey of asking to customers, employees and other stake holders. Then form all the ideas and select the best one. Product stage of Royal Crown Cola: People already know about the name because people have used it before. At initial stage there will be: High cost of production Slow Growth in terms of sales Take time to find acceptance Royal Crown Cola is also in loss now days so they should provide people with great taste and quality. Gradually the product starts making profits and grows sharply. Then the unit cost will decrease, people ask for more etc. Branding: People dont buy products they buy brands. Keeping this in view Royal Crown Cola brand should be attractive in terms of logo, symbol and slogan which must be different from others. The slogan which I suggest is Sssshhhhà ¢Ã¢â€š ¬Ã‚ ¦.Comin again with new style and taste Logo: Branding Strategy: Royal Crown Cola is an international brand so its strategy will be own label branding. Style and Design: When it comes to the design and style of the product then it must be full of attraction and acceptance of people. Packaging: Packaging of Royal Crown Cola should represent protection, advertisement, informative. The comparison of the product among giants is as follow: Royal Crown Cola Pepsi Cola Coca Cola No Such Product No Such Product The comparison above is that Royal Crown cola should produce more products which its competitors are offering. RC should launch its mineral water in Pakistan to get the attraction of the people. They launch it with their own label attractive branding. Packaging of the product must be protected, informative, convenience. Price: Pricing strategy for Royal Crown Cola should be market penetration strategy. In which Royal Crown Cola offer cheap prices as compare to other competitors to get the attention of the customers and afterwards increasing the prices. This strategy will also discourage the new entrants. Royal Crown cola pricing strategy will be competition based strategy because Royal Crown Cola must offer fewer prices from its competitors to get the attention of customers. And for new products the strategy will be market penetration because by offering low prices people will come to buy. There should be incentives given to the retailers like chillers, tours on extra buying etc. different offers must be offered on special occasions like Ramadan and Eid. Royal Crown Cola should use the push strategy for their product by using different promotional tactics and through media. Distribution will be divided according to the number of areas and the nature of customer according to the literacy rate. Because if the company offers online buying than it would not be affective in rural areas of Pakistan. Representative of the company should directly go the retailers to offer them facilities like bonuses and incentives. In Lahore they should try to ask international Royal Crown Cola to give them franchise in a tax free zone and provide plants for both glass and PET bottles. Distribution Strategy: Distribution strategy which I suggest for RC is Intensive distribution because beverages are the FMCGs and these types of products need more outlets as much possible. Promotion: Promotion is the main reason of Royal Crown Cola failure in Pakistan. They did not make it well so the promotions strategies for re launching must be according to the market. Objectives of the promotion can be achieved by DRIPE Model. D iffrentiate = analyze the Pepsi and Coke Competitive advantage and create a difference. R emind = surveying the customers who have used RC and reminding them about the product. I nform = offering the products to new customers who have not used the rc products before. P ersuade = give the benefits to customers to convince them like reducing the prices. E ngage = offering such prices and quality to maintain a long term relation with customers. Promotion Tools: Advertising: AIDA model is an affective model for advertising A wareness = making television commercials, bill boards, media I nterst = adding fun to commercials D esire = creating a desire to buy product like Red Bull when customer wants to refresh. A ction = leave the home to purchase product Advertising Media: Broadcasting on tv and radio which will increase the awareness among people Creating advertisement short messages service by collecting the data from cellular companies and offering customers to buy the product Bill boards and posters will be applied on high ways, centre points, on buses and cabs. On internet little ads will be displayed to tell the product information Offering free cards with famous magazines for first month. Sales Promotion: Free vouchers will be given to retailers for the customers who buy in quantity for dine in like in McDonalds, KFC and other restaurants. For first month there will be an offer for regular pack to get 3 cans for the price of 2. Free samples will be distributed in markets and in grounds on mobile vans and opening outlets outside the public parks. Price discounts will be given to customers. Direct Marketing: SMS will be sent to customers taking data base from cellular companies Direct mails will be sent to customers Personal Selling: Marketing managers will go directly to retailers and take the orders because it will save the time of involving whole sellers. Appointing persons to go house to house and offer attractive prices to households if they buy huge quantity. Offers will be made to customers to retain them for a long time with the company. People: When it comes to the selection of employees Royal Crown Cola must appoint people with professional attitude, behavior and skills towards the operation of Royal Crown Cola in all fields. There should be careful job selection and policies of selection. Because the employees are the main stake holders of any organization. Process: Rc should make company policies affective. Rc brands must do a joint venture with public place like cinemas, parks, grounds etc to sell on Rc brands there. It will need a huge amount but it is beneficial for the company. Physical Evidence: Royal Crown Colas physical evidence must be something like attractive so the people get attracted towards the product. Logos must create colorful scheme, company vehicles could be run to make the people know something new. Company should distribute things like stationary, uniforms, equipments with RC logos. Total 18,600,000 Rs. The method which I suggest to RC is all you can afford. Because RC Cola is re launching in Pakistan it still has a risk of lost so they dont need to apply more resources according to their worth. Controlling and Monitoring: As soon as the marketing plan gets started the next ob of management is to control and monitor what is going on now. Is everything according to the plan if it is not than taking corrective actions to sort the problem out? Segmentation: We are going to segment the Royal Crown Cola market in 2 different segments Demographic Factor: Age: 10 25 years Class: Upper, Upper Middle, Middle Gender: Male and Female Geographic Factor: Country: Pakistan City: Lahore Province: Punjab Targeting: We are going to apply differentiated targeting in which different products will be offered according to the customer targeted and segmented. Critical Reflection: Why Royal Crown failed in Pakistan: ROYAL CROWN cola launched in Pakistan when there were no big competitors like coca cola and Pepsi. ROYAL CROWN cola earned lot of money in that tenure. But when Pepsi co. came into Pakistan than it started decline. Because Pepsi co. made a huge difference in terms of advertisement and promotion of their product. They launched it and then captured the whole market in a short time. Launching of Pepsi didnt make a huge difference but Coca Cola made it a huge one when it started working in Pakistan. This was the tenure when ROYAL CROWN cola started decline in real meaning. After the launching of these two giants in market ROYAL CROWN cola fall likes the tomb of cards. In started people used ROYAL CROWN a lot because they enjoyed this drink but Pepsi cola and Coca cola made a huge difference in terms of advertising and promotion only. They got the people attention towards their brand so people attracted towards them and left ROYAL CROWN brand. Any product is all about the presentation wha t it looks like what it is offering by its look. Pepsi cola and Coca Cola presentation was so good and they captured the market and left Royal Crown Cola a far behind. In spite of the fact that Royal Crown is declining in Pakistan infect it is ignored by the people so they need to be re launch it with some different looks and attraction. They have the potential to come in the market strongly. It takes time but it happens. The only difference which I felt was only the advertising and promotion. So if they want to re launch the product then they should make a difference in terms of advertisement. At the start of module I did not know it would be as interesting as I thought it before. I have a finance background but after studying marketing management Ive chosen marketing electives in my next semester. I experienced a lot of things in the start till the end of the whole course like how things go in market, how company market its product, how they apply marketing techniques, what are their goals and how they going to work on it etc. I think its all about marketing in our environment. The main thing which I learnt by this module is that Ive come to know the strategies related to marketing the product and running them in an efficient way so they get going an making profits. I can now understand how market, marketing mix and how to plan for any new and existing products which are available or about to launch in the market and specially the products which are in declining stage. Marketing gives us experience what the customers expecting from you and what u should do to satisfy their needs infect more than they want. Its now, not difficult for me to understand the models in terms of putting them into the practical life that I will be having in future, marketing has a lot to do with the businesses, these concepts which were taught to me in this course are worth more than enough for me to understand the factors which different businesses apply to gain the advantages of marketing and to gain the sophistication of their businesses. The experience was very good while I was learning this course of marketing management as it was taught to me very deeply and very finely, which helped me to get the idea of everything include in this course. It was though not as easy as it seemed to get everything in my mind for the subject that is very vast in it, but once when it was started I got the idea that it is going to be very useful and beneficial for me, in present and also in future. This is the once in a life time experience I believe which you get once in your life and you get advantages of it the whole life. This was the experience which is I dont think I will forget ever, as it was very interestingly taught and it had a lot much practical knowledge which enhanced my knowledge as well as my skills to put the respective information in my practical life, it is now easy to talk to anyone related to the market without any hesitation and with a lot of knowledge and skills to show now what I am. I have done many things in marketing, including marketing mix of products, marketing plan, and other many models of marketing such as Ansoffs model, PESTLE analysis, situational analysis and many other analyses which have been taught to me during the lectures. In the starting it was about marketing itself as an introduction, but when it went on and on, it showed up with many models and different concepts related t other market, what is happening in the market and what is the market all about, it is not easy to just go to visit the market and get what you want, a proper time is required for this kind of research, while I can easily say that during these few weeks I have learnt the experience of many months which is not easy to gain, it is actually something that you earn, it is not something that you gain without any struggle, though I also tried a lot to understand the concepts which were not easy for me to understand. Btu as the time passed I became used to of these teachings and th en I found that it was not as difficult as I presumed in the beginning, it was a lot more easy and easy to understand, easy to read, easy to write and of course easy to apply whenever needed, just a little research is required inc on text of the markets current condition at that time. Previously I was not aware of many concepts and things which has been taught to me now, I was lacking in many things, when I was studying this concept I found that I left behind many things which are really required by the market now, which have become a necessity for the marketing activities of any company and which are the core issues of any company for the activities which are related to the marketing activities and marketing plans of a company or a business. All the things which were not known by me in many contexts such as in the context of learning, in the context of skills, in the context of knowledge and in the context of practical application of these concepts, knowledge, skills and putting these all in together. I am definitely have learned too much to understand everything that has been taught in this course, I can talk to anyone regarding these concepts and I am more acknowledged than I was previously. I have changed a lot, I am more practical now, I am now able to understand which company is using what marketing strategies and what plans and implementations, it is now easy to watch the market with my perspective now, and also how market is running, how it was in the past and how it may run in the future. I am able to judge and conclude different perspectives regarding different companies and regarding the market as a whole, it is not much difficult to understand what the market is all about. I was feeling like Im being renewed, I was getting something that I was not able to think about the benefits, when the learning outcomes were undergoing, I was undergoing too, I was undergoing the process of getting acknowledged and of course it was great, it was feeling very good, when you get something new in yourself you feel new, I was feeling like I am having what I actually needed and what I have not learned so far. It was feeling as I am now being honored by having the knowledge that not everyone has. As I went through this learning process, I found that many new questions are generating in my mind about the market, these questions are related to different things related to the market, such as, marketing concepts which are used in different companies present in different segments of the market and which are present for different segments of the market, not just nationally but globally, marketing concepts are he same all over the globe, just the timing and the requirements of the people of different countries and regions.

E-Business and E-Commerce Web Apps Essay

Transforming a brick-and-mortar business to an e business is not an easy task. The first step in creating an e-business is to conduct a market research on the competition we need to gather information such as shipping costs, price points, web navigation shopping cart procedures, and alternate revenue streams. The next step would be to create a detailed business plan with sales projections, budgets, goals, and actions. The third step is creating a Domain name that reflects your business for example: UNFO.com/ UNFO.ORG. After this step we have clearly identified the target market in the different fishing towns in Michigan, then an advertising budgets for online strategies, we also need to establish different distribution channels of the merchandise if shipping is required. Then we UNFO need to determine if the company is going to sell goods or services or advertising. One of the most important aspect of the customer information that is going to be handle would be Data Management, since we are handling customer data, such as credit cards information, mailing addresses, it is essential to have a published policy detailing how the information would be gathered, stored, and secured. A well effective return policy would be clearly stated and acknowledged by the customers. The other important aspect is weather the data will be updated and maintained in-house or outsource support. At last we will need to implement a Customer Service department and determine the methods for online customer service. Analyzing the market and the recent emerging technologies it would be recommended to implement a fully integrated ERP, UNFO will have a distinct advantage an internal transaction engine in place to deliver on the promises of the company’s Web pages, and the ability to truly show â€Å"one face to the customer,† not only in front-end Web-page design, but also in the way Web-based functions integrate with  internal â€Å"back-office† functions. This integration means that Web-based entry flows directly into real-time available-to-promise and order fulfillment. For suppliers, it means that the company truly is able to manage the flow of materials into the production process to the advantage of both parties rather than merely to push inventory onto the supplier. Implementing an effective Internet marketing strategy UNFO will follow the 10 online marketing avenues that craft-based Web site. Participate in craft-related forums building relationships. These relationships come from the customer. Drive articles to the web site with article links, issue an online press releases for new fishing products or services, develop a link exchange program with related web sites, use click based advertising on related sites , and register the bookmarks of your business online with companies. The enhancing the customer service delivery also involves ensuring security for communications and protecting customer information, using VoIP provides less-expensive alternatives for the different hubs, implementing a secure access for remote employees secure remote communication channels would need to be implemented , UNFO would need to use a virtual private link between the employees and the remote network or a VPN. Also secure web protocols to provide a way to authenticate the clients and servers on the web to protect the integrity of the communication, (PPTP) Point to Point Tunneling Protocol creates a secure communication tunnel between the two points it also enables authenticated and encrypted transmissions between the clients and the servers, we can also implement (L2TP) Layer two tunneling protocol and it uses tunneling to deliver the data, also implementing (IPSecs) Internet Protocol Security to secure communications between systems on the network as well as outside to the different hubs or towns. UNFO needs to maintain a highly available and secure E-mail and web site hosting using the most advance methods in today’s industry for example: using redundant hardware configuration such as (RAID) for hard disks, multiple memory, and failover servers, hardening applications using the latest service pack and patches to prevent software failure, have all up to date antivirus, intrusion detection and protection systems, use secure protocols like the ones mentioned earlier, implement and use (UPS) for power outages to protect the web servers , and use a remote network location if the primary location be compromised the second location  can take over. One important part of E-Commerce is maintaining stringent site security, confidentiality for the customers, integrity, and availability, also a secure system must contain authentication verification of the user, Authorization, allowing manipulation of the resources in a specific way and Encryption for records and transactions.

The Naegleria Fowleri Amoeba - 1013 Words

Introduction The Naegleria fowleri amoeba resides in lakes, rivers, thermal springs, dirty swimming pool and sometimes soil. The amoebas thrive during the summer months due to the increase of temperature(Shakoor, Beg, and Mahmood 258). Naegleria amoeba infects and targets brain tissue of the central nervous system and the neuromuscular system. The central nervous system is responsible for integrating and responding to neural signals. The nervous system and muscles in the body work together to permit movement called the neuromuscular system. The brain is the main control for integrating sensory neurons and coordinating body functions: voluntary and involuntary. When needed to move a body part, a message is sent to the afferent sensory neurons, which go through the brain and into the spinal cord where the efferent motor neurons send an electrical signal to trigger the muscle to contract. Errors such as sliding of the actin and myosin filaments or failure to release neurotransmitters from the neuron can happen. The infection causes primary amebic meningoencephalitis (PAM) (Shakoor, Beg, and Mahmood 258).. It cannot be contracted by person-to-person, or by drinking contaminated water. The amoeba enters the body via nose by infected water and/or dust and penetrates the cribriform plate(Shenoy, Wilson, and Prashanth [Page 309]). It travels to the brain by the nerves that transmit olfactory senses and causes PAM. It causes brain tissue damage and inflammation of the brain. TheShow MoreRelatedDescription Of The Amoeba Naegleria Fowleri853 Words   |  4 PagesIncluded in the kingdom Protista, the amoeba Naegleria fowleri has proven to be pathogenic when entering the brain through the nasal cavity. Out of the numerous species of Naegleria, only the single-celled fowleri is of vital concern to human health. This free-living ameboflagellate can be discovered in one of three stages depending on its surroundings (Fero 2010). The protozoan’s life cycle consists of a cystic phase which is resistant, a dormant biflagellate phase, and the dangerous trophozoiteRead MoreNaegleria Fowleri and Solid Organ Transplantation668 Words   |  3 PagesNaegleria fowleri and Solid Organ Transplantation – An Overview Naegleria fowleri commonly referred to as the â€Å"brain-eating amoeba†, is a free-living, warm fresh water amoeba, isolated from soil. Site of entrance of N. fowleri is when contaminated water moves up the nose, during swimming,nasal irritation, amoeba then passes the cribriform plate and reaches the brain causing primary amebic meningoencephalitis (PAM).128 Cases were reported from 1962 -2012 in U.S.PAM usually affect young,healthy individualsRead MoreTthe Role of Amoeba in Human Disease805 Words   |  3 PagesReview the Role of Amoeba in Human Disease Introduction Free-living amoebae (FLA) are eukaryotic organism found ubiquitously in nature. They are found in soil (dust), air, water and air, which provide amoeba multiple opportunities to spread (c). These can be pathogenic or non-pathogenic. Pathogenic FLA can invade and cause opportunistic and non-opportunistic infections in humans, which are found in the genus Acanthamoeba, Balamuthia mandrillaris, Naegleria fowleri, and Sappinia pedata (b). HartmannellaRead MoreAccording to the Centers for Disease Control and Prevention, meningitis is the inflammation of the1200 Words   |  5 Pagesparalysis. The bacteria travel to your brain after entering the body through the respiratory system (Karriem-Norwood, 2014). According to the Centers for Disease Control and Prevention, parasitic meningitis is caused by an amoeba entering the brain and destroying brain tissue. The amoeba enters through the nose and can only infect humans in the first stage of its life cycle, in which they are known as ameboid trophozoites. They are single-celled organisms and they reproduce by promitosis. They are alsoRead MoreN Fowleri Consists Of An Amoeba2180 Words   |  9 PagesThe trophozoite of N fowleri consists of an amoeba surrounded by a two-layer membrane. The cytoplasm contains free and bound ribosomes, as well as membrane-bound organelles. A smooth endoplasmic reticulum, a Golgi-like structure, mitochondria, vacuoles, and nucleus-containing nuclear envelope are present. Microfilaments create a supportive cytoskeleton. The N fowleri flagellate is pear-shaped. The cytoplasm has fewer vacuoles, and the components of a flagellar apparatus (flagellum, basal body, rootlet)

Introduction. In This Essay I Will Be Exploring The Concepts

Introduction: In this essay I will be exploring the concepts of ideology and symbolic and cultural capital in regards to the ABC television series Extreme Makeover: Home Edition with Ty Pennington. The show is an American reality television series providing home makeovers for less fortunate families and community schools. The show is hosted by former model, carpenter and veteran television personality Ty Pennington who is pleasing to the ear and eye. Each episode features a family that has faced some sort of recent or ongoing hardship such as a natural disaster or a family member with a life-threatening illness, in which the family is in need of new hope. The show s producers coordinate with a local construction contractor, which then†¦show more content†¦Finally, while Extreme Makeover: Home Edition is a kind, supportive, and thoughtful thing a community can do for a less fortunate family, it only gives the family initial material goods to succeed in life it doesn t teach them how to live well or better. Summary of Theories: The concept of capital, neither symbolic or cultural in specifics, is this idea that continues the cycle of power relations in society. According to Bourdieu, â€Å"it is in fact impossible to account for the structure and functioning of the social world unless one reintroduces capital in all its forms and not solely in the one form recognized by economic theory† (Bourdieu 2006:105-6). Usually the term capital refers to monetary exchanges, Bourdieu is explaining that capital takes different forms to produce an overall entity with power or capital. Like Karl Marx, Bourdieu argued that capital formed the foundation of social life and dictated one’s position within the social order. For Bourdieu and Marx both, the more capital one has the more powerful a position one has in the power relations of social life. However, Bourdieu extended Marx’s idea of capital beyond the economic sphere and into the more symbolic realm of culture. It is important to understand t he difference between cultural and symbolic capital. 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Defending Utilitarianism- Mills Answer - 1163 Words

Defending Utilitarianism: Mill’s posthumous answer to Nozick’s experience machine â€Å"The greatest good for the greatest number†; that is how the British philosopher John Stuart Mill famously summarized utilitarianism (Shafer-Landau, 2012b, p. 120). He is not only one of the greatest utilitarians, he is also a hedonist. Hence, he believed that this greatest good can be achieved by focussing all action on attaining the greatest amount of happiness. Mill describes utility as holding ‘that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness’ ((Shafer-Landau, 2012a, p. 17). He defines happiness as pleasure and the absence of pain, and unhappiness as pain and the privation of pleasure. Hence, Mill argues that only pleasure is intrinsically desirable and only misery intrinsically bad (Shafer-Landau, 2012a, p. 120). 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Auto Industry in Canada Free Essays

string(165) " also shows that with the most jobs being in Ontario, Canada’s population is heavily concentrated in Ontario as the province offers more employment opportunities\." To fully understand why Canada is one the wealthiest nations in the world, we need to pay particular attention to Canada’s economic history. The economic history of our country has been marked by many important events that have paved the way for a successful economic future. A brief economic history of Canada would pay particular attention to important events such as the economic boom of the 1920s, the dark times of the 1930s; the Second World War during the 1940s and to also not forget the important trade agreements such as the auto pact and the NAFTA. We will write a custom essay sample on Auto Industry in Canada or any similar topic only for you Order Now Despite the above mentioned important events, Canadian economy has also been greatly influenced by its own economic sectors. Our economy has undergone through major changes during the past 3 decades. One of the factors that had an enormous impact on the economy of Canada has been that of the automotive industry. The automotive industry was born in the early years of the 20th century and it has since then, expanded very quickly. (White, 2007, p. 3) The expansion has proved to be economically profitable and also unsuccessful at times.This essay will examine the economical and political impacts of the auto industry in Canada during the past years, by paying special attention to the economic regional imbalance, the auto pact, the North American Free Trade Agreement and also the shift in the Canadian auto market, from American automakers to the Japanese automakers during the past three decades. The automotive industry expanded Canada’s economy by increasing the employment levels, the improvement of roads and contributed to an increase in revenues due to licences and gasoline fees. It also strengthened the economical relationship with our neighbours to the south and has also improved the economy of the southern provinces as it is heavily concentrated in the province of Ontario with major assembly plants in Windsor and Oshawa. The first car was produced in 1888 by Karl Benz in Germany, where as in Canada â€Å"commercial production did not being until after 1900† (White,2007, p. 5) Many Canadian automakers tried their luck but only some succeeded, as the automobile market in Canada was overtaken by the United States in the early stages of its production.It is very important to understand that the beginning of the automobile industry is closely connected to that of the United States. Many people link the creation of the automobile industry in Canada with the American automaker Ford. The design of the American automakers is entirely different from that of the Europeans and this was set early in the history of the car production. The Germans and the French b uild quality and modern cars which could only be afforded by the rich, where as the Americans were faced by an economic dilemma therefore they build cars that the public at large could afford, at a cheaper quality than the Europeans. As White states in the 1920s the industry hit its stride, expanding such that Canada became the second-largest producer of automobiles in the world. † (2007, p. v) The automobile changed many aspects of the lives of Canadians. The car gave Canadians the leisure they didn’t have before the 1920s. Now they were able to travel long distances comfortably, to find jobs far away from home as now it was easier to get to work. The automobile also allowed for the construction of the hard surface roads. Norrie at al states that by the 1928, there were 8600 km of concrete or macadamized roads in the province (2008, pg. 89) As the number of cars per person increased so did the number of licensed vehicles in Canada. Norrie et al states that by 1923 the number of automobiles in Canada had risen to nearly 1. 2 million (2008, p. 288) Employment rates were steadily rising with the rise in the number of manufactured cars in Canada. The opening of big plants throughout Canada in cities such as Windsor and Oshawa closely contributed to higher employment rates. In 1920 the average number of employees in the automobile manufacturing industry was 8,281 where as 6 years later it increased to 11,905. The sun life assurance company, 1956, p. 3 table 1) Even to this day almost 90 years later, these cities are heavily depended on the employment by the automakers. The increase in employment contributed to an increase in the lifestyles of Canadians. Also government revenues increased with the expansion of the automobile industry. They had to find a way to maintain the roads therefore licensing and gas fees were introduced. The automakers did not only increase the lifestyle of the people in the southern provinces but they had a big impact on the western provinces also.Agriculture was one of the many industrial sectors that benefited from the automakers. With cars being built it was now easier for the farmers to sell their products in the market. They now had a more comfortable way to travel and this made their jobs easier. Also the introduction of the farm tractors was a big help in the agriculture industry. The farm tractors increased crop quantities and livestock volume. The tractor was a great invention as it was more efficient and less time consuming. One of the negative impacts of the automobile industry in Canada is that of the regional economic imbalances between the provinces.With the manufacturing being heavily concentrated in Ontario, the other provinces of Canada do not get the same economic output as Ontario does. â€Å"Ontario is considered by far the wealthiest province. The province generates almost 50 percent of Canada’s GDP which translates into a staggering 675 billion dollars. Many analysts describe Ontario as the powerhouse of Canada and a serious contender in North America as well as globally† (Ohmae, 73) The manufacturing plants are situated in the southern province so they could be closer to their parent American companies. The export of the manufactured cars has also increased the GDP of the country.This also shows that with the most jobs being in Ontario, Canada’s population is heavily concentrated in Ontario as the province offers more employment opportunities. You read "Auto Industry in Canada" in category "Papers" â€Å"Between the years of 1981 to 1995, Ontario’s exports, primarily in the United States, almost quadrupled from $38 billion to $140 billion. Exports to the other provinces doubled but when we compare exports to the rest of the world in contrast to the rest of Canada the exports dropped from 28 p er cent to less than 20 per cent â€Å"(Courchene, 278). The above figures show that Ontario is exporting more to the rest of the world than the other provinces. When it comes to exporting to other countries, Ontario exports more to the United States than any other country in the world. Ontario is better off economically because other important industries are located in the provinces. Industries such as the telecommunication industry are also located in Ontario. Therefore with this being said, Ontario is mostly depended on the United States rather than on the other provinces. The auto industry expanded during the 1920s as already mentioned in this essay. A good reason for this was the fact that Canadians themselves were buying cars, since they were a hot commodity during those years.The auto industry was always dominated by the United States and never by the Canadians and this is why many people wonder if the auto industry in Canada is actually Canadian. The second economic boom for the auto makers were the years after the Second World War. After the war production increased as demand was able to meet supply. The industry moved into a period of growth and prosperity after the war. White states: the number of passenger cars produced rose from almost none at the end of the war to 193, 000 in 1949. (2007, p. 71) However during the 1950s the European auto makers ook the upper hand as they had established good production technology. With this technology they were able to produce cheaper and smaller cars, therefore demand for the American auto market started going down. Anything that affected the United States, affected Canada as we were their biggest car manufacture. If the American auto market was to go down, the Canadian economy would crash with them. To better the economic situation and to help the auto industry at home and to save jobs and the live hood of many Canadians, Canada and the United States signed the auto pact in 1968.The Automotive Products Trade Agreement was not based on free trade but it did however remove tariffs on cars and automotive parts between Canada and the United States. It made exports between the two countries cheaper, therefore by raising Canadian exports into the United States. The auto pact helped both countries in dealing with the economic situation at the time. Analysts say that Canada reaped the most benefits from the auto pact as the big 3 ford, general motors and Chrysler ensured that auto production remained and expanded in Canada. Employment increased in Canada during the years that the auto pact was still in power. Wallace states that the auto pact was phased out in 2001 as its provision were ruled to contravene WTO regulations by favouring particular corporations (2002, p. 114) The auto pact is also one of the best examples that shows the government’s intervention in the market place. The auto pact shows that it was necessary for the government to intervene in helping the economy out and making sure that employment levels did not go down.The economy also expanded because of the North American Free Trade Agreement signed in 1994 between USA Canada and Mexico. The North American Free Trade Agreement opened the doors to free trade between the 3 countries to ensure economic prosperity for North America. Considering that the United States is our biggest exporter and we export 80 % of our goods to our neighbours in the south, it was economically wise to make such an important step. The country’s GDP has steadily grown wince the implementation of the trade agreement.According to the organization for economic co-operation and development Canada’s Gross domestic product has steadily increased at a rate of 3. 42 percent annually. (OECD, 2010) Since Canada has joined the North American Free Trade Agreement and has eliminated tariffs on auto parts used for manufacturing purposes in Canada, our automotive surplus and sales have increased and so have the employment rates. According to Industry Canada employment growth has been highest in the auto parts manufacturing sector, as output rose to supply North American vehicle production.Also Canada is integrated in the North American Market with annual sales of 20 million vehicles and has an overall automotive trade surplus of $ 4. 6 billion on flows totalling % 159. 1 billion. (Industry Canada, 2009). As we can see Canada has economically benefited from free trade with the United States, this however does not go without saying that throughout the years, the North American Free Trade agreement has intervened on our political matters and disputes between Canada and the United States have increased throughout the years.A good example of one of the biggest disputes would be that of the Softwood lumber. However, despite all the negative impacts of the North American Free Trade agreement we can generally say that Canada has greatly benefited from this agreement. The auto industry has gone through major changes since the auto pact in 1965 and the implementation of the North American Free Trade agreement in 1994. The American auto makers had a financial downturn in 2009 and the big 3 was very close to filing for bankruptcy if the Canadian and American government would have not bailed them out. Many blame the American financial crisis for the financial meltdown of the automotive industry, where as others blame their profit driven practices. The automakers asked the government for loans and also went through restructuring plans and downsized their plants. They let go a lot of employees and shut down many plants across North America but not in Canada. They went through a process of restructuring as it was necessary for their survival. The Bush government implemented a set of conditions for the automakers, if they were to receive loans from the United States government.These conditions were geared towards the employees as they would be the ones to suffer the most. The global financial meltdown crisis did not only affect the American automakers but also European and Asian automakers. It is generally known that the only way to get out of the recession is to spend, but people cannot afford to spend in times of crisis. Many were laid off and had a hard time surviving the economy as they had no means of support. Once again government intervention was necessary from the Canadians.Considering that the economy in the southern Canadian provinces would go down in ruins, if they American plants decided to show down, the Harper government announced that they would offer $3. 5 billion to the automakers. With the help from the Canadian and American government, the big 3 seem to have recuperated from the melt down as they want to rehire their employees in Canada. General Motors announced that they will be rehiring people in Oshawa for the production of cars in 2011. Jones states that Friday’s recall announcement is in addition to another 600 workers GM said will be back at work to produce the Buick Regal. Approximately 1200 GM workers are now on lay off† (2010, p. 1). Many were against the bail out of the American automakers from the Canadian government as they said it would be a waste, where as others were concerned about the live hood of thousands of Canadians. The above quote clearly shows that the Canadian government took the right economic decision to benefit its people in the future. As we can see the big American auto makers are recuperating from the financial meltdown.What they have to worry about now is competition from the Asian automakers, as they have been taking the lead in the automotive industry since the 1980s. There has been a shift in the Canadian auto market from the Americans to the Japanese auto makers. The Americans still manufacture cars in Canada but the Japanese automakers seem to be dominating the automotive market in the recent years. The Japanese made vehicles are leading the automotive market because of various reasons. The first reason is attributed to the increase in oil prices in the begging of the 1980s.With oil prices going up, people could not afford American made cars anymore as they are known to spend a lot of gas, thus making them economically inefficient. That being one of the main reasons, people turned to Japanese made cars as they are smaller and have fuel efficient engines. White states that the share of the Canadian market supplied by Japanese imports jumped from 6. 6 percent in 1979, the lowest it had been in a decade, to 22. 9 percent in 1982. (2007, p. 89) As we can see the Japanese auto makers were taking big steps in the automotive industry.The recession of the 1980s and the increase in oil prices is what mainly contributed for the turn of events in the favour of the Japanese auto makers. The Canadian government ready to protect the country from the recession of the 1980s put in place policies that required â€Å"motor vehicle manufactures selling significant numbers of vehicles in Canada to invest in Canadian production facilities. † (White, 2007, p. 90). The Japanese auto makers responded to the call of the Canadian government and invested in creating auto plants in Canada.Once again the southern part of Canada profited from this as the plants were located around south central Ontario. The Japanese auto makers had other advantages that the American auto makers did not have at the time. The Japanese had a non unionized work force which worked for lower wages and tougher conditions. More than half of the workforce was made up of young people therefore they did not ask for much other than to be able to support their families. With the share of the Japanese auto makers rising, the American automakers market started dropping rapidly. Another good reason for the Japanese to invest in Canada was the desire to gain free access to the American auto market through the creation of the FTA. Another very important reason why the Japanese cars have a high market share in Canada is because they are responding to the concerns of the general public and especially those of environmental issues. The Japanese auto makers pay attention to the new trends and the problems that face the public at large. They are very flexible and are able to respond to public concerns quickly. They have shown this by producing eco friendly cars such as the Toyota pirus and the hybrid camrys.Lately environmental concerns have become a major issue and these concerns are related to the use of cars as the toxins that they release pollute the air that we breathe. Most environmental damage is caused by driving, therefore big auto makers are asked to change their production practices and produce environmentally friendly cars. Japanese auto makers such as Toyota have answered this call and they have come out with the Toyota hybrid car. A good example of an environmentally friendly car that has swept the market is the Toyota prius that is gasoline electric hybrid.These types of cars use two types of energy sources, gasoline and electricity. The hybrid is a dream come true for the environmentalists as it is as fast as any other car out there and it does not pollute the environment. The automobile technology has changed and as we are shifting towards eco friendly cars the American auto makers are trying to keep up. â€Å"GM cancelled production on its Hummer H1 and ford cancelled production on its Excursion SUV† (Automobile Industry Introduction, 2010) They are also trying to outperform the Japanese auto makers and move towards newer trends such as the plug in rechargeable cars. GM is working towards a gasoline- powered generator capable of charging up the batteries for those occasions when it is not convenient to plug in†. (Automobile Industry Introduction, 2010) As we can see the auto industry has come a long way since the 1920s and it is moving towards newer better trends. It is my personal opinion that the leading auto makers will be those companies that are able to understand and respond to the public’s needs and concerns.In conclusion to this essay it is important to note that the automotive industry in has had an enormous economic impact in Canada and especially on the southern provinces. Created by the big American auto makers, the assembly plants in Canada have raised employment levels and have kept a steady lively hood for Canadians. They have also contributed to a change in Canadian industries such as the agriculture industry, by making farming easier and more efficient. The auto industry in Canada did however create a regional economic imbalance between the provinces in Canada.Ontario is the southern province that has enormously benefited from the auto industry as it is located close r to the parent companies. The location makes manufacturing and exporting of the auto parts easier for both countries. Trade agreements such as the auto pact and the North American Free Trade agreement implemented in 1994 between the United States, Mexico and Canada have also increased employment levels in Canada and maintained a steady economic balance by removing tariffs on importing and exporting goods between the three countries.During the 1980s we saw a major shift from the American auto makers to the Japanese producers of cars. This shift was mainly due to increasing oil prices and the ability of the Japanese to provide more affordable and fuel efficient cars. The global economic meltdown also contributed to the downturn of the American auto makers. With the Americans not being able to meet consumer needs, the general public turned towards the Asian auto makers. The Japanese saw a great opportunity and benefited from this shift. They were able to respond to public concerns regarding eco friendly cars and put in place the production of hybrid cars. These cars have swept the general North American market as they seem to be the perfect solutions for people that cannot afford to spend a lot on fuel and also at the same time want to be environmentally friendly. The Canadian auto industry has had its ups and downs but in general it can be said that it has been a great contribution to the Canadian economy by changing the lives of Canadians and by keeping a steady employment rate. How to cite Auto Industry in Canada, Papers

Tiger for Sony Essay Example For Students

Tiger for Sony Essay If Sony is hinting at OS X and Linux, theres also a good chance they could be developing a proprietary OS. The PS3 will have to support HDMI-HDCP output since the old DVI standard can no longer be implemented. HDMI has definitely been in Sonys interests as it is a huge media vendor with SCEA and Sony Pictures. Yet giving out a game system with HDCP-HDMI output for HDTV gaming while putting an open source operating system like Linux on a single machine is kind of insane. You cant put the hackers OS on a relatively cheap Blu-Ray/computer/gaming machine and not expect piracy. You can put it on the PS2 with an HDD which would be a relatively cheap DVD/psuedo-computer/gaming machine- but due to the nature of the compatibility of the PS3 spec- it will be much more tempting to commit piracy on a PS3 than a PS2, and a PS3 with Linux than an Xbox360. This implementation of Linux would be asking for easier copyright-protection-overrides than the Xbox currently suffers (a soft-mod here, a netwo rk cable there- Linux and Evox in of their illegal game copying glory.) The PS2 made consumers realize the PS wasnt as rare a thing as theyd thought. The PS3 will make consumers realize the PS2 was an introduction into an industry larger than film, and that film-quality games have their very beautiful appeal. Yet Linux would definitely drive sales- a large portion of Windows users hear about Linux supposed superiority and dont care, but sure wouldnt mind it if a Linux machine fell into their lap with a GUI comprabale to Windows. The PS3 part wont be too shabby either. Id say theyll have a Linux-like full-fledged proprietary OS with a bunch of root restrictions to make it harder to override it with another OS, learning from MS mistake on the Xbox. I can possibly see Sony eventually giving consumers ability to put Longhorn on PS3. It would have the competivite/ironic edge consumers would adore. The MS OS cant run on Xbox360, but it sure can run on PS3. Longhorn will be super-feature-rich in terms of copyright control technologies, avail in Sonys interests. In that scenario, MS could even be forced to follow Sony in putting Longhorn on its Xbox360, but I doubt consumers would forget Sony did it first. Its pretty doubtul, but if Sony elaborated on such an idea with action I think we could expect great things in terms of revenue and support. Given Sonys history of proprietary-competiveness with other names in the mainstream, a deal with Apple seems out of the question- Tiger OS X popping up when you turn on your PS3 wouldnt seem Sony. Apple obviously created Ipod, and Sonys been competing in portable audio forever -we still refer to portable cassette players as Walkmans- and seeing as how Apples image is tied in with the player, I just doubt Sony wants to buckle down and identify with Apple and the lowest paid CEO on earth. Sony loves to own the standard and to define the format. A windows-like/linux-like proprietary OS seems most likely. Programming for Xbox360 vs PS3 will be about as different as it is now for the Xbox and PS2 in terms of the time it takes to do so, but the inherent difference in the Cell architecture and the Xbox360s general-oriented processing power do not allow any truly accurate comparisons in performance of one and the other at the moment. A majority of game developers have said PS3 will be by leaps-and-bounds stronger, but this is probably a hyperbolic understanding of yet-unwielded technology. The new architecture that takes the seperated processes of AI, sound, physics, shading, etc.. actually keeps them seperated- allowing for potentially massive optimizations and niches for eye-candy gain. Sonys touted emotion-engine for the PS2 was really anything but, but in PS3 demos it seems to be there. PS2 was supposed to look like Toy Story. Yet although Chris K doesnt agree, if the PS3 is anything near leaps and bounds more powerful than the XBOX360 while putting out 720p resolution, I really dont doubt the existence of Toy-Story games in measures of visual performance down the game-developing line. Those who say Xbox360 is more powerful would be right if they considered the Cell architecture to be a bunch of DSPs and a Main, it all depends on how individual developers are able to see and unlock actual usage out of the Cell. With IBM, Toshiba backing the Cell and Nvidia backing the GP- I personally think PS3 has the advantage. But none of us will know until both systems have a few hardware boundaries pushed (creatively). Some developers see new architecture as a godsend of power and streamlining the dev-cycle while others see it as suicidal. 440 ghz understandings for one and 39 ghz understandings for the other dont really mean anything and wont really mean anything until developer(s) buckle down and take as much advantage of it as possible.Even with the Cell adding up its components processing power in a single number- the Xbox360s, when added up also, maintain to be a signi ficantly lower number. The two systems will remain incomparable in terms of power because of the yet-unused architecture and whether or not its easy to take advantage of. Because of the new complexities of the systems and of game development budgets/schedules that werent around and in the same boat as the PS2/Xbox launch, its doubtful that the first games released for either nex-gen system will come anywhere close to taking advantage of the systems power and efficiency in a way that is optimal. PS2 had some kind of DSP-like power that was a theoretcial-predecessor to Cell but didnt really end up being taken advantage of outside of real-big-budget games. MS ATI is still catching up with Crossfire and the like, they could be spread a bit more thin than Nvidia during the Xbox360s conception span. Its doubtful PS3 will be as expensive as MS hopes. Sonys going to give higher numbers and then lower the cost to numb consumers and shock MS; it may suffer a monetary loss per each console but that would be a lesson from MS that helped lead the Xbox success. Sony would be taking from the best of both worlds. The Sony PS2;PS3 reputation and the performance ratio of XBOX:PS2::PS3:XBOX 360? Personally, I dont care about any of this. If PS3 were an HD-gaming computer and XBOX 360 were just a toy compared to unlocked potentiality, it wouldnt matter. Im going to be playing Halo 2.5 in 1280x720p. I dont care what OS is on PS3 because well eventually have Linux on it.